Incorrect Information – Mistake #4

GMB, Google Business Profile, Google My Business

Most businesses lose customers because they provide inaccurate information or fail to update their account details. So, keep all your information updated and make sure you notify customers of any recent changes. For example, if you change your working hours or move to a different location, make sure your customers are aware of that.

If your profile says you work from Sunday to Saturday and you recently changed your working days to Monday to Friday, highlight it on your page. Update your profile with the new information and be consistent.

If you recently adjusted your working hours, highlight it on your profile. Change your working hours on your GMB account and provide accurate details.

If your profile says you work from 7 am to 5 pm, be available during those times. Make sure you are available when you say you are. If you say that you offer 24/7 online support, make sure you do precisely that.

Improve your customer support system to retain customers, form stronger relations with clients, and improve their overall experience. Send timely responses to questions and answer every question you get. Doing this helps you keep clients and ensures they don’t go to the competition.

If a customer has issues using your services, navigating your website, or finding the information he needs, provide the necessary details and offer a solution.

Most businesses that have closed down leave their GMB listings as they are and fail to highlight that they have closed. If people find your business listed in online searches, they expect you to be in business. It is frustrating and time-wasting for people to visit your store only to find out you are no longer operating.

So, if your business is closed, mark it as permanently closed. Doing this reduces frustrations and ensures customers don’t waste time visiting your store or office. If you mark your business as permanently closed, Google will filter your listing and make sure it doesn’t appear on the top of search engine results.

If you move to a different location, update your business address. Make sure your customers and first-time clients are aware of your new location and know where to find you.

Note: You don’t have to create a new business profile if your location changes.

Simply add the new location and verify it when asked to do so.