Not Displaying Customer Reviews – Mistake #7

GMB, Google Business Profile, Google My Business

Adding client reviews to your GMB account is one of the most effective ways to attract new customers and convince them to engage in business with you.
One of the most common reasons why businesses fail to grow their customer base and attract clients through their GMB listings is that they don’t display reviews.

The first thing that people do when deciding whether or not to buy your product is check for reviews and ratings. They want to know that you can solve their problems and meet their needs. They want to know if other people have used your product before and learn more about their experiences. So, add client reviews and ratings to accelerate the decision-making process and make it easy for potential customers to choose your business.

Ask happy clients to review and rate your product, service, or business. Add the reviews to your page and boost credibility.

Getting client testimonials doesn’t take long. Just identify 5 or so people who are happy with your services and approach them. Email or call them and ask them to share their experiences with your product or service.

Get straight to the point and ask relevant questions to ensure they give their feedback.

Some of the questions to ask are; “Which product have you recently bought from us?”, “How long have you been our customer?”, “What was your experience with your recent purchase?”, “What is one thing you liked about it?”, “What do you think about our customer service?”, and “Would you consider doing business with us again soon?”

Once you get the responses you want, add them to your GMB account.

Another quick and easy option is to ask for client testimonials and display them on your page. So, ask past clients and new ones to send testimonials. Ask them to talk about their experiences and mention how your product changed or added value to their lives.

Ask them to mention a problem they had and how they solved it with your product. Ask them to state how your business has made their lives easier so that you can attract more people to your brand.

The testimonials don’t have to be lengthy. They can range anywhere from 60 to 100 words. The goal is to make sure they are positive reviews that are written by people who have used your product.   

Don’t use fake reviews to get leads and attract people to your business. Don’t pay people to leave reviews on your page because Google can penalize you for it.

Offering coupons or incentives to people who write fake reviews can lead to your listing being removed from local searches. So, don’t do it.

Another common mistake that businesses make is ignoring reviews. They either send late responses or fail to comment altogether.

People want to see that you value their opinion and are not just interested in making money. So, respond to all the reviews you get. Appreciate positive reviews and respond professionally to negative ones. Don’t get defensive when you receive negative comments. Try to understand where the customer is coming from. If they genuinely need your assistance, find out what they need help with and solve their problem. If there is a misunderstanding that needs to be cleared, clear the air.

Keep in mind that you have a reputation to protect. So, lashing out at customers is not going to help you in any way.

Prospects will judge you based on your responses and how you handle criticism. So, remain professional and don’t lose future clients because of negative reviews.