Search Engine Optimization

Custom SEO Campaigns That Get Results

Get Found by More Potential Customers

Focus on Rankings and Visibility

We know how important it is to get your products and services in front of a potential customer. DigitalFYI can help you do just that by boosting your online presence on search engines. This will translate into more traffic and more sales for your business.

A branded web presence marketing strategy is a comprehensive plan to get more visitors to your website through search engines.

Reliable SEO is vital in order to outpace your competitors. Our approach includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.

3 Core Components of a Strong, Branded SEO Strategy

Our branded search engine optimization strategies will help you rank higher in Google and other search engines over time.  We focus on 3 core components to get results.

1. Technical Setup

We start with a website diagnostic and a competitor analysis. We recommend necessary steps to ensure that your site is fast, organized and mobile-responsive. 

We'll implement optimization factors to ensure that your site is discoverable by search engine algorithms so that your content can be scanned and indexed based on topic and keyword. 

When an algorithm indexes your content, it is able to display your web pages for relevant queries related to your business.  Continuous optimization will help your site rank higher for your most valuable keyword phrases over time.

2. Content

To rank high on search engines, you need a lot of high-quality, unique content. But where do you start?

Your website's content is important because search engines, such as Google, scan your website, and their algorithms have evolved to determine whether, or not, your site will rank (and where) in search engine results pages (SERPS).

Our "Content SEO" strategy includes:

  1. 1
    Keyword Research
  2. 2
    Website Structure & Interlinking
  3. 3
    Copywriting for content SEO
3. Links

Link building is an essential part of every SEO campaign because it helps you rank higher in the search engine results pages. Beyond higher rankings, link building has numerous other benefits.

As part of your campaign, link building will increase your web traffic through improved visibility in the SERPs.

Building backlinks from a variety of good quality, relevant sources also means you have a consistent flow of traffic that will continue to drive free (organic) visitors to your webpages even if you stop your SEO campaign.

Build backlinks that boost your rankings and website traffic.

Good SEO Optimizes Your Brand Visibility Online

SEO Lead Tracking & Reporting

Long term, your search engine optimization goals should include a focus on your lead generation.  Our All-in-One Lead Reporting is broken down by lead source and lead medium.  Viewing your leads by source and medium gives you the power to know exactly how well your branded SEO campaigns are working.

Know Where Your Leads Come From

How your visitors find you is a critical factor concerning your marketing goals. Understand the source and medium of your website visitors who convert into leads.  Did your new customer come from SEO or PPC?

Real-Time Reporting

Your DigitalFYI leads tracking dashboard gives you 24/7 visibiltiy whenever new leads are submitted.  And you'll know if your new lead came from a PPC campaign or if it was from your investment in SEO.

All-In-One Lead Reporting

You get visibility and transparency on which marketing sources preform the best over time. Get the insight that you need and make smarter marketing decisions confidently. You can evaluate every lead from every marketing channel in one view.

Build Your Branded Web Presence With a Strategic SEO Plan

Questions?  Schedule a Free Consultation Today!

We are a fee for service agency that works with small and large advertising budgets. Let us know what your business goals are and get your questions answered.  We may be able to help.